Icons are simplified and recognizable symbols to represent concepts, actions, or objects. They're like a visual language that everyone can understand, regardless of spoken language.
An icon set is a collection of icons designed to work together visually and conceptually, but with a twist: reflecting the brand's personality. Think playful icons for a startup or modest icons for transportation platform.
There are wide selection of icons available on the web, but sometimes they’re not just quite right. If you seek a truly distinct visual identity, custom icons are a way to go.
Icon style cues are the specific visual elements that define an icon's overall look and feel. These elements work together to create a cohesive set and communicate the intended meaning clearly. Some key icon style cues include shape, line weight, fill, level of detail, colour palette and dimension.
An icon grid is a fundamental tool used in icon design to ensure consistency, clarity, and visual balance within an icon set. It’s like a blueprint that helps designers create icons that all "play by the same rules."
