Supporting graphics are used to create visual interest. These graphics, beyond catching the eye, convey the brand purpose.
Graphical elements in a brand come in all shapes and sizes. It can be a recognizable shape derived from the logo or additional elements complementing the overall visuals. For example, transportation brand graphical elements would convey the idea of movement and safety, while a brand in the wellness industry might use elements that evoke calmness and well-being, such as soft lines and soothing colors.
Brand patterns are instrumental in the extension of the brand as it creates a strong brand recognition, brings depth to the brand identity, and creates an overall memorable brand experience. It’s also an opportunity to have some fun and play around with it.
